Lakshadweep, the picturesque archipelago in the Arabian Sea, has witnessed a staggering 3400% increase in search interest on the online travel platform MakeMyTrip following Prime Minister Narendra Modi’s recent visit.
This surge in popularity is a direct result of PM Modi’s trip to the union territory, which highlighted the beauty and potential of Lakshadweep as a tourist destination.
PM Modi’s Visit and Social Media Impact
On January 2, PM Modi visited Lakshadweep and shared several pictures of his experience, including snorkeling adventures and leisurely moments on the scenic beaches.
These posts quickly went viral on social media, drawing significant attention to the islands’ natural beauty and tourism potential.
The Diplomatic Row with the Maldives
The visit, however, sparked a diplomatic row with the Maldives. Some Maldivian leaders made derogatory comments against PM Modi, mocking his visit to Lakshadweep and suggesting it was an attempt to promote the islands as an alternative to the Maldives.
This led to a strong response in India, with many people expressing their displeasure and some even canceling their vacation plans to the Maldives in favor of Lakshadweep.
MakeMyTrip’s ‘Beaches of India’ Campaign
In response to the heightened interest in Indian beaches, MakeMyTrip launched the ‘Beaches of India’ campaign. This initiative offers various deals and discounts, encouraging travelers to explore the country’s stunning beaches, including those in Lakshadweep.
EaseMyTrip’s Solidarity with India
Amidst the controversy, another online travel company, EaseMyTrip, announced the suspension of all Maldives flight bookings. Nishant Pitti, co-founder and CEO of EaseMyTrip, stated that the decision was made in solidarity with India, emphasizing that ‘country comes before business.’
Maldives Government’s Response
Following the backlash, the Maldivian government suspended three deputy ministers for their derogatory social media posts against PM Modi. The government also rejected the derogatory remarks, stating they did not represent the views of Male.
Conclusion
The recent events have put Lakshadweep in the global spotlight, showcasing its potential as a significant tourist destination.
The incident also highlights the impact of high-profile visits and social media on tourism trends. As Lakshadweep gains popularity, it stands as a testament to India’s diverse and beautiful landscapes, ready to welcome tourists worldwide.
